Why do we celebrate Red Ribbon Week. Well red stands for Drug Free. Red Ribbon Week began after the kidnapping of a man named Enrique”Kiki’ Camerena in 1985. Camerena had been working under cover for for Guadalajara, Mexico for a long time. His courage led to a discovery of a multi million dollar narcotics manufacturing operation in Chihuahua. They kidnapped Camerena and his pilot, captain Alfredo Zavala Avelar , so stay Drug Free.